DesignYatra - Stefan Sagmeister

Monday, September 10, 2007

Easily the most awaited and the most popular speaker at DesignYatra, Stefan Sagmeister (you can read an interview here) has been doing the most different, thought provoking & humourous work & has won practically every important international design award. Famous for his typographic DIY posters he is probably the only designer in the world who takes the liberty of not using the clients logo on the artwork. (and i actually saw this man, spoke to him & took the only autograph i've ever felt the need to take)
He spoke as the packed audience waited, about "The things I have learned in my life so far" saying he has always kept detailed sketchbooks & diaries, he went on to describe how a lot of his ideas and work came from there. Some of the posters he has designed are giant photographs or typographic billboards displayed sequencially that work like a sentimental greeting card left in the park.

"Trying to look good limits my life"

Some of the other things Sagmeister showed us were mind blowing renditions of
"Everything I do comes back to me"
"Complaining is silly. Either act or forget"
"Everybody who is honest is interesting"
"Thinking life will be better in the future is stupid. I have to live now"
"Having guts always works out for me"
He took these really simple statements & owned them. When you interpret a statement creatively, you own it. For all of you dying to hear him speak about how exactly he goes about creating magic you can see a video interview here, here he shows the visual renditions/posters/ videos of the above statements as he explains the hows & whys of his work.

Sagmeister spent a couple of months working from a Sri Lankan beach hut before going back to New York to form Sagmeister Inc. He has designed album covers for Lou Reed, the Rolling Stones, David Byrne, Aerosmith and Pat Metheny.

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