artnlight

Rachana Reddy is on every Indian art blog thats worth its salt. This woman's work just stops you dead in your tracks. Who knew a clutch could look like a piece of art. Yes, I have seen many interpretations of the same, but never before has it been infused with as much art or charachter. To know what I mean just see these images.

"Rachana Reddy Accessories was born out of the creative passion of bringing forth avant-garde fashion accessories,artful concepts & detailing to life. A graduate of the Cordwainers- London College of Fashion, Rachana's travels & interesting assignments in the fashion industry have helped add to the distinctiveness of her designs."

"The debut collection 2010 called the “Lotus Sutra” intends to be artistically evocative & inspiring. The line predominantly consists of wooden clutches with traditional accents such as lotus, paisleys, jali work etched and carved into them delicately & filled in with luxurious fabrics ,all put together with a contemporary touch."

And on her facebook page was mentioned that this image was shot by her sister the immensely talented Ramya Reddy. Just check her blog to see some seriously powerful imagery. Like, how much talent can you have in one family?

The reason I don't feature clothes or fashion on this blog is that I'm not really into it, it is not my area of expertise and I just don't know or feel for it enough. But seeing MORA stopped me in my tracks. I WANTED. This was me. I don't wear sarees often, nor do I wear salwar kameezes too much and maybe that was because I didn't like the stuff I got to buy too much. But this was brilliance. I saw MORA on fellow blogger's space Sound Horn Please and I HAD to know who was making this and more. The links led to an email requesting a permission to be featured on 'artnlight' and then I saw the phone number and called Ritika Mittal, cause I just couldn't wait. Ritika was in a remote village near Bhubneshwar, which has no electricity and I realised my call was eating into the precious battery time on her cellphone. Nevertheless, we connected like I had known her for years and we had a brilliant conversation peppered with a lot of laughter. Her passion for her work takes her to the villages of India, where she stays and works with the artisans to create her sarees for months on end. She told me she has to travel for an hour to get to a point where she could charge her cell phone. What kind of passion and committment does it take to live like this?

"Each MORA creation is an individually produced labour of love. Since no two individuals are exactly alike, no two MORA creations are same. MORA travels all over India to source out the finest fabrics and collages them to create a mesmerizing interface between tradition and modernity. Which is why the MORA piece that you own is yours alone." Ritika Mittal

Ritika has a keen eye for photography and it would be a pity if I didn't share a spot of that with you.

Those interested could also read her thought provoking blog here.
The most important question is how to buy Mora stuff & for that you need to contact Ritika through her website.