Handmade in ISATuesday, August 21, 2007
So what a surprise to discover that the Isa store is in Delhi! The brain, brawn & soul behind Isa, Dhruti says "I studied fashion at NIFT Delhi and then moved to textiles….so perhaps because of my background my approach to home textiles is with an eye to fashion… "
"Isa is the lord of the universe. It is his presence that makes our home complete. He is in the details that incarnate a house into a home. Isa is a way of life represented by handmade collections by master weavers, craftsmen and embroiders who integrate age old techniques with modern lifestyle trends and in turn create accessories to make your home your own private heaven. These include fabrics, bedlinen, cushions, curtains and much more. So when you come to Isa, you know you are on your way home. "
The site also has artists, Indian recipes, travel nuggets. Its a pleasue to navigate- have fun :)
Artist 'Thota Vaikuntam' is featured. Im a complete fan of his work- very graphic & indian style.
Dal Makhani recipe for foodies
The site is designed by Illum design, Dhruti's husbands company. What a superbly talented design duo!