Daram is completely into handloom and now they also want to market the concept of food and clothing as one of the primary needs of the human being.
So what do Shruti & Shaila do as a to bring in the organic food element into the design of the store? They create this beautiful bird panel made with real grains demonstration graphically the very important role birds play in the farming. And guess what they dipped into for inspiration? They referred to the very famous 'Ek anek aur ekta' animation film which all of saw when we were kids :) :) You have to check it out here for nostalgias sake! Its a sad old print but what the heck :) This is how it looks from outside the store.
The other beautiful thing they have created is a panel for the residence of Raghavendra Rao, the famous Telgu film director.