Tuesday, November 23, 2010

Ritika Mittal's MORA

The reason I don't feature clothes or fashion on this blog is that I'm not really into it, it is not my area of expertise and I just don't know or feel for it enough. But seeing MORA stopped me in my tracks. I WANTED. This was me. I don't wear sarees often, nor do I wear salwar kameezes too much and maybe that was because I didn't like the stuff I got to buy too much. But this was brilliance. I saw MORA on fellow blogger's space Sound Horn Please and I HAD to know who was making this and more. The links led to an email requesting a permission to be featured on 'artnlight' and then I saw the phone number and called Ritika Mittal, cause I just couldn't wait. Ritika was in a remote village near Bhubneshwar, which has no electricity and I realised my call was eating into the precious battery time on her cellphone. Nevertheless, we connected like I had known her for years and we had a brilliant conversation peppered with a lot of laughter. Her passion for her work takes her to the villages of India, where she stays and works with the artisans to create her sarees for months on end. She told me she has to travel for an hour to get to a point where she could charge her cell phone. What kind of passion and committment does it take to live like this?
MORA's story began with a refusal - Ritika completely refused to wear the regular sequinned bling for her own wedding and insisted on wearing mulmul (mulmul is a kind of fine cotton & her mom froke)and she went on to design her own trousseau, there on, there was no looking back, needless to say the sarees were a hit and Mora was born. Mora means 'mine' in hindi & "It embodies the essence of the one who wears it." Seeing Ritikas work and knowing what little I do of her makes one thing clear, which is that she dances into places angels fear to tread on. And if she breaks a few rules while doing so, so be it. So Chanderi will be mixed with khand and mulmul will meet mushru (different fabrics from different parts of India) with stunning results. Presenting Ritika Mittal's Mora.

MORA SAREES

"Each MORA creation is an individually produced labour of love. Since no two individuals are exactly alike, no two MORA creations are same. MORA travels all over India to source out the finest fabrics and collages them to create a mesmerizing interface between tradition and modernity. Which is why the MORA piece that you own is yours alone." Ritika Mittal




MORA DUPATTAS
Dupatta is a long, multi-purpose scarf that is essential to many South Asian women's suits and matches the woman's garments.


Ritika has a keen eye for photography and it would be a pity if I didn't share a spot of that with you.
Those interested could also read her thought provoking blog here.
The most important question is how to buy Mora stuff & for that you need to contact Ritika through her website.

18 comments:

aby said...

wow!!! vineeta.. thanks for featuring this lovely collection of saree... Vibrant... very colorful... elegant and at the same time very classy... super work Ritika... :)

SuhaelAmrita said...

Oh my GOD!!! WOW!!! Beautiful and so classy...

Just when I thought the Wednesday posts are getting so mundane I chanced upon this...loved browsing through your article. :)

sandhyascorp81 said...

Vineeta,i loved this blog featuring very colorful and elegant work of ritika...

Sharon said...

Im so glad you decided to feature Mora...or I would never have had the opportunity to see such beautiful garments! Super designing and execution skills, Ritika!

Maria Dermengiu said...

dear Vineeta, here is my challenge to you :) hugs, Maria http://marienouvellestudio.blogspot.com/2010/11/7-things-you-dont-know-about-me.html

niarcane said...

amazing... work. felt like wering the sarii's now

Kamini said...

I'm like you, not at all into clothes, but this stuff is absolutely STUNNING! If I were to buy, this would be it. Have to go read her blog now! AWESOME AWESOME!

This Time Now said...

It's been a while since I seen such beauty. Thank you!

Tanu said...

I truly totally loved these dupattas, sarees...ahhhh....
thanks for sharing :)

sajini said...

Wow!!!Proud of you Ritika.Your collection Is unique,Classy and elegant...You are so talented...

Anonymous said...

i love the melange and the colors. it is uniquely striking.
Timeless pieces

i am not big on borders ( even the dupattas) since i am petite and it makes me more shorter with the border mania -

Sound Horn Please said...

Lovely feature Vineeta! The images look so much lovelier on your blog :)

D said...

How can I buy them? I couldnt find an address!

Anonymous said...

OH Vineeta, what a lovely colors. So imaginative and wonderful putting those materials together. I may never see these collections but thanks to you I got to see such gorgeous sarees.
I just came across this and thought it may be of interest to your friend and to all who travel to places where electricity is at a premium
http://www.prweb.com/releases/prweb2010/12/prweb4908864.htm

My3

Anonymous said...

Hi I chanced upon this blog and just loved these designs by Ritika. I would live to buy these..so please can someone guide me to a shop's address or something!!

deepika said...

I luv u r designs
wht abt price

moitreyee said...

a lot has been said n written about mora..d creations are gorgeous,authentic n extremely flattering to our heritage..but my reason for wanting to be in a mora creation is because,i beleive it will make me happy..who would be unhappy in those vibrant colours..looking forward to draping happiness around me.....awesome job ritika..me loves you..period.

fatcat said...

Hi i love ritika s work i tried to visit her website to order unfortunately it does nt take me to online order,can someone help