Monday, September 10, 2007

DesignYatra - Stefan Sagmeister

Easily the most awaited and the most popular speaker at DesignYatra, Stefan Sagmeister (you can read an interview here) has been doing the most different, thought provoking & humourous work & has won practically every important international design award. Famous for his typographic DIY posters he is probably the only designer in the world who takes the liberty of not using the clients logo on the artwork. (and i actually saw this man, spoke to him & took the only autograph i've ever felt the need to take)
He spoke as the packed audience waited, about "The things I have learned in my life so far" saying he has always kept detailed sketchbooks & diaries, he went on to describe how a lot of his ideas and work came from there. Some of the posters he has designed are giant photographs or typographic billboards displayed sequencially that work like a sentimental greeting card left in the park.

"Trying to look good limits my life"





Some of the other things Sagmeister showed us were mind blowing renditions of
"Everything I do comes back to me"
"Complaining is silly. Either act or forget"
"Everybody who is honest is interesting"
"Thinking life will be better in the future is stupid. I have to live now"
"Having guts always works out for me"
He took these really simple statements & owned them. When you interpret a statement creatively, you own it. For all of you dying to hear him speak about how exactly he goes about creating magic you can see a video interview here, here he shows the visual renditions/posters/ videos of the above statements as he explains the hows & whys of his work.

Sagmeister spent a couple of months working from a Sri Lankan beach hut before going back to New York to form Sagmeister Inc. He has designed album covers for Lou Reed, the Rolling Stones, David Byrne, Aerosmith and Pat Metheny.

13 comments:

zobars said...

Hi Vineeta, Thanks for your comment on my blog. I found your blog thru rang blog too and I have been reading all your posts but I was just nervous to comment on the blog since I am not trained in design or anything but I love reading your posts as well. Would love to know more about the designyatra too. Happy day !

Anrosh said...

I have had creative heads make presentations to us. I have had friends who used to do book jackets, covers for CD's and different kind of graphics. And a friend who teaches in design school.At school I have attended exhibitions from the visual school of design. But never understood what went behind the process. I think I am begining to understand...No..Not really. Let it best be left to the professionals while we sit back and enjoy..Let me take that back..I really would like to see the process ..Looking forward and Thank you for sharing

vineeta said...

Zobars, :) you are the 2nd person who is telling me that u feel nervous about posting a comment. I wonder what I am doing wrong :) no seriously, art and creativity are for everybody- trained or untrained. And like a Speaker at DesignYatra said - "Its a fine privilege to lead a creative life & we have to use it well" So Im in all humility aware of my fortune in choosing to make this a way of life. But it is not exclusive to a select few. And if I am too technical in anyway, you must draw my attention to it. The fact that you are a regular visitor to archana's and my blog is indication enough of your artistic tastes. And feel free to comment- this is not a forum only for the experts or anything :) Will look forward to hearing from you in the future :)

Anrosh, This is valuable feedback, thanx . I was wondering if you'll would be interested in knowing about graphic design & its practitioners. About Stefan Sagmeisters process he is the best one to explain. Did you check out the video where is speaks in better detail about his processes? He goes to great lengths to do differently dramatic work. But if you mean in general than I do plan to post a DIY project sometime soon. So I will make it a point to explain how exactly I did it.

Arch said...

Fantastic work by Stefan Sagmeister:-) Great post Vineeta:-)

I saw Sujatha Keshavan's name on the list...did she also give a presentation on design?
Would be keen to know:-)

vineeta said...

Thanx arch, he was superbly inspirational. I hope you've checked the video. The best work is shown there with his explanation. No, Sujata Keshavan didn't present. She gave a quick vote of thanx right at the end though :)

Bhavna said...

Very creative!

Looks like you had good productive session in the yatra...how do I get an invite to the next one? ;-)

Peggy said...

Amazing. Simply. Amazing.

designflute said...

Hi Vineeta,
I read the whole post twice!
so many ideas, inspirations
(Your words too)and observations and scoldings(have to live now)!!
Thanks for sharing this & working hard.

vineeta said...

Bhavna, Yes the sessions were awesome. Fortunately this event is not by invitation only. Anyone can go- infact if u r really interested, its on next year same month- I think Sept 18 2008 onwards for 3 days- thu, fri & sat. U can take details from 'Designyatra.com'
Thanx Peggy :)
Roma, I'm really glad you liked it. I was a little apprehensive. This is graphic design & I wasn't sure if you'll would be able to connect. But Sagmeister's work is for everyone.

Calie Anderson, C.I.D. said...
This comment has been removed by the author.
Calie Anderson, C.I.D. said...

Hi Vineeta, I love Stefan Sagmeister's work. He is a true legend. Your blog is just wonderful!! So glad to see you got it going. Since you are in the adworld, you might enjoy reading Agency Spy. Here is the link: http://agencyspy.wordpress.com/
Take Care

prado said...

aha!! Herez it!!

zobars said...

Hi Vineeta, I did not imply to say that you were over technical or anything its just me who is nervous and there is absolutely nothing wrong with your blogposts. I love your blog and Archana's too. Its just that I am just learning about design more and more and so it was a bit intimidating in a way intially. Thanks for the warm welcome though.